THX, the leading company in visual and audio standards for cinemas and electronics, certified one of China's on-demand cinemas for the first time.
The cinema in question is Yuker, located in Zhongshan Guangdong province. The cinema was given its certification on November 9 and can now claim that it is the best cinema equipped to offer on-demand films in the country.
THX is the one who defines the correct specifications and standards for cinema acoustics, sound system design and image quality, delivering cinematic experiences true to the original filmmaker's intent and ensuring audiences are fully immersed in the action.
The cinema was opened in May by iQiyi - China's very own Netflix - and acts as its own offline cinema. Users are free to select a viewing time and content from its digital movie library.
IQiyi plans to build more offline cinemas in the future. Currently, there are two Yuker cinemas with one located in Shanghai.
The launch of Yuker has made iQiyi the first major Chinese online entertainment platform to enter the on-demand movie market.
The box office revenue generated by these movie theaters will be included in China's official box office figures.