China's Hainan Airlines has just raised the bar for airline cabin crew dress code to new heights by providing their crew members with a very stylish haute couture cabin crew uniforms that looks like it was taken right out of a fashion magazine cover.
The moment you lay your eyes in their uniforms, you'll immediately love the fashionista vibe!
In collaboration with designer Laurence Xu, Hainan Airlines - who introduced the new attire at the Paris Couture Week - reported that the designs were inspired by the 'Cheongsam', a traditional Chinese dress. The uniform also features a blend between the modern Western-style fashion trends and traditional Chinese art elements, like cloud drawings, waves and even the Chinese mythical bird - the Roc.
"The cooperation between Hainan Airlines and Lawrence Xu is industry leading. We are not only creating a new uniform but also showing the internationalized image of our airline. Especially on international routes, we would like to let passengers know that China is modern and trendy," said Xu Fei, brand director of Hainan Airlines.
The design was given a modern twist with Western additions, such as tailored coats and capes in muted grey and beret-style hats.
Lawrence Xu wanted to combine "classical, time-honored Oriental aesthetics and the silhouette of a modern Western suit" for the Hainan collection. While the men's version of the uniform is a bit less extravagant and Western-looking with double-breasted overcoats and smaller elements of the traditional Chinese culture, the Women's version can be seen full of sas and really fashion week worthy.
The collection is considered to be a part of Hainan Airlines' bid to improve and expand its operations worldwide. Currently known as China's largest civilian-run airline, Hainan Airlines is looking to double the number of its international flights taking off from China's second-tier cities, according to Bloomberg.
The airline has gathered attention in the past for less savory reasons. In June 2016, passengers aboard a Hainan flight got into a physical brawl aboard their plane after it was grounded for more than four hours at Beijing Capital International Airport.
Travelers having a brawl can be seen in a video that was circulating online, both with each other and with the cabin crew. The footage also shows the moment where a woman finally lost her patience with one of the cabin staff and used her bag to whack him around the head several times.
However, with this new PR, the messy past can gracefully exit the memories of the people who dared not to fly again in Hainan Airlines.
Who wouldn't want to see beautifully sewn clothes anyway?
