Pixar’s Coco Smashes China’s Box Office Records
By Faith Magbanua, December 10, 2017 06:12 AM
After undergoing strict inspection from China's film censors for its content and quality, Pixar's Coco officially enters the Chinese box office.
The story talks about a boy who is trapped in the afterlife with his ancestors, but tries his hardest to go back to the land of the living before it's too late.
The animated film, has garnered a hefty amount of compliments 11 days since its launch earning $80.5 million (including online ticketing fees) from a mere $1.9m opening on Friday.
The news is remarkable for a few reasons. First, mainly because Pixar movies have never been terribly a big business in China, especially when compared with the recent Illumination films. For example, Finding Dory earned $38 million in China despite a $1 billion+ global total, while Monsters University earned $33m in 2013 and last summer's Cars 3 earned just $20m.
However, Coco is going to give Pixar its first outright blockbuster in the world's largest movie market.
Second, Coco is a story set in Mexico that is explicitly about Mexican characters and steeped in Mexican culture.
It is also one of the rare few films allowed by the Chinese government to be shown in the country as it is often not allowed to show films with supernatural beings in them.
What attracted the crowd?
Probably, one of the few reasons why Coco become such a hit is because it was a Pixar movie that wasn't focused on the usual heroic stories in recent cartoon films.
To add to that, the amount of family values and remembering/honoring long-dead ancestors resonated as much with Chinese audiences despite or because of the ethnicity of its characters.
More from CCD
Dwayne Johnson's newest film earns $55 million in China.
Pixar releases the first animated film with an Asian concept and director.
A missing vessel from the Western Zhou dynasty has been auctioned in China amid protests.
Isao Takahata, co-founder of Studio Ghibli, dies at 82.
Justin Bieber :'Easter is not about a Bunny, It's A Reminder That My Jesus Died on the Cross and Rose from the Dead'
Justin Bieber marked Easter Sunday by crediting his Christian faith for turning his life around.
What did Christ look like when he was still living?
With a staggering performance on its first day,"Ready Player One" is currently making a splash in China.
Another rare piece from the Qing Dynasty will be sold off in an auction.
When will actor Nick Cheung's newest film going to be released in China?
Check out the details of this special exhibit at the Shanghai Tower this month.