China Media Capital Launches CMC Live

By Faith Magbanua, January 13, 2018 05:01 AM


With hopes to integrate the best resources across the entertainment industry, China Media Capital (CMC) announced the launch of CMC live this January 10, 2018.

One of the main target of CMC live is to serve as a platform for artists, live show organizers, and sponsors; to add to that, the team has put together live concerts for big names like The Rolling Stones, Katy Perry, and Pink Floyd in the past by launching a joint venture with Creative Artists Agency and partnering with international companies.

CMC hopes to bring more global stars to smaller Chinese cities through CMC live. On its 2018 agenda are concerts of major Chinese pop stars including G.E.M., May Day, and Jacky Cheung.

However, amid the news for CMC live, China has issued another set of rules for entertainment programs.

For starters, China's top state media regulator has administrated that television and radio programs cannot broadcast in any format once given an official warning - whereas in the past, shows could return to the air or be shown online after "rectifying" certain elements.

Meaning, if a show has been given a certain warning for "violating" the law of the Chinese media regulator, any television or radio broadcast program could not return again.

The notice, issued by the State Administration of Press, Publication, Radio, Film, and Television (SAPPRFT) in December, also laid out new rules stipulating that reality entertainment inspired by international shows must apply for preapproval two months before broadcasting.

However, one of the downside of this law is that supporters and fans fear that the new guidelines might cause some hit reality shows to disappear forever.

For example, just last September of 2017, "Go Fighting!" - a variety program modeled off a South Korean series - was suspended during its third season, with viewers speculating that a storyline involving traitors was the issue. The show resumed with a final episode two months later.


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