China's Gaming Companies No Longer Focuses on Male Players

By Faith Magbanua, March 03, 2018 02:03 AM

Love and Producer(Youtube - Screenshot)

While male gamers have traditionally dominated the world's biggest gaming market, more and more females in China are starting to splash in the cash online -- and the country's gaming powerhouses have been reaping the benefits.

Prior to that, there has been a wide spectrum of male gamers not only in China but all over the world. However, change has started to take over because gaming companies in China aims to target female gamers too.

In recent months, games designed for a female audience have reached unprecedented popularity, though more hardcore games are also proving popular and attracting record numbers of female players.

For example, Love and Producer, a mobile-based game developed by Suzhou-based Pape Games, has hooked legions of Chinese women mostly in their 20s. 

Essentially a dating simulation, players assume the role of a female TV producer tasked with saving a production company by trying to revive a hit show.

In doing so, they can contend for the attention of virtual boyfriends -- the four male protagonists within the game with different traits and personalities -- along the way.

Chinese women are spending millions of dollars on virtual boyfriends

Love and Producer has been downloaded by a combined 55 million times from Android and the iOS App Store since its December release, becoming the second-most popular smartphone game in the country, according to ASO 100, a Beijing-based data provider.

Fans have spent as much as 600 million yuan ($95 million) on the title in the past three months, as they race to buy digital items to unlock new options within the game, and go on virtual dates with their favorite in-game heart-throbs, estimated Cui Chenyu, an analyst at IHS Markit.

The growing number of China's female gamers also means there will probably be more female-oriented game titles in future -- though they're more likely to come from smaller studios rather than giants like Tencent or NetEase, who want to develop games for everyone, said IHS Markit's Cui.  However, she noted that Chinese females are also starting to come to Battlegrounds, last year's top-selling shooting game developed by South Korean studio Bluehole that Tencent is now distributing in China, as it has easier gameplay and features plenty of social interaction potential.

 

Related Article

Must Read

comments powered by Disqus

More from CCD

Tesla Experiencing 'Delivery Logistics Hell'

Clients of Tesla will be experiencing some delays in getting their new cars from the company.

Chinese Golfer Becomes 2018 European Tour Champion

One of China's top golfers makes history in the European Tour.

Hong Kong and Southern China Starts Clearing Operations After Super Typhoon

The damages caused by Mangkhut are now being assessed in China..

Chilean Priest Expelled by the Pope After Involvement in Child Sex Abuse Case

Another Chilean priest is removed from the church while under the investigation for his alleged involvement in a child sexual abuse case.

Pope Francis to Sicilian Mafia: 'Repent'

Pope Francis calls upon to the mafia on his address during a visit in Palermo this weekend.

Super Typhoon Mangkhut Makes Landfall in China

After the Philippines, Manghkhut makes its way to China.

Sexual Abuse Victims Slammed Pope Francis

Pope Francis is facing more criticism over the sexual abuse crisis in the church.

Tapeworm Extracted from Chinese Man's Brain

One odd news in China is currently making headlines.

Philippines Braces for Super Typhoon

A new super typhoon is currently making its way across the Philippines.

Russia Launches Largest Post Cold War Military Exercise

Russia's military power is on full display in its joint military games with China and Mongolia.