New IMAX Theaters to be Opened in China

By Mei Manuel, September 17, 2018 05:09 AM

IMAX (Pixabay)

On Friday, local news media reported that China will be getting 14 new IMAX theaters in the next coming years.

According to the report, the new IMAX theaters are expected to open across China at MIXCINE multiplexes, a high-end cinema brand owned by the state developer China Resources Land.

This is the first step in the cooperation agreement signed by the developer and IMAX Corp. to improve the cinema viewing experience of Chinese moviegoers in the country.

According to IMAX CEO Richard L. Gelfond, "IMAX with laser proves our ability to offer an immersive experience that simply can't be matched by any other medium or technology."

"We are pleased to build on this new partnership with China Resources Land. We have confidence in the Chinese market and the opportunities that lie ahead to bring consumers a premium experience" he adds.

The first MIXCINE IMAX theater opened last March in Shenzhen, Guangdong province. Two more IMAX cinemas will open on Sept 15 in Southwest China's Chongqing and in the northern Chinese city of Taiyuan, Shanxi province.

Most of the IMAX theaters will be constructed in first and second tier Chinese cities by 2022.

"Our goal is to deliver premium retail and entertainment experiences throughout China. IMAX's ground-breaking laser technology, premium brand and increasing slate of Chinese blockbusters will help us keep to this promise." says Yu Linkang, vice president of China Resources Land.

 

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