Everyone is willing to walk around with their smartphone to catch Pokemons as Pokemon GO takes the generation in storm.
After few years of being on lying low, Pokemon is making a monster comeback and is taking the millennials' attention so much through their smartphones, whether Android or iOS.
The hit Nintendo-owned franchise game uses augmented reality. It uses the player's phone's GPS and clock to detect when and where you are in the said game and make those "Pokemon" appear around you so you can catch them.
According to a source, the real game is for the user to travel the world so that he can catch the 150 available Pokemon.
Just a week ago when the Pokemon Go was launched, the game commands more mindshare for each users than apps like WhatsApp or Snapchat.
While the game is free to download, users may need to make in-app purchases to progress in the game according to Macquarie Capital Securities Analyst David Gibson.
"As users build their Pokemon inventory, spending money becomes needed to store, train, hatch, and battle," he writes. Gibson pointed out that the most popular Pokemon GO item in Australia is currently $0.99 worth of in-game currency meaning the game's App Store ranking "is being driven not by big spenders but by a large number of users."
According to Gibson's estimation, the ranking and performance of the hit mobile Pokemon Go game is adding up to 15 percent of Nintendo's profits.
"Pokemon Go has gone beyond success to become a phenomenon, topping the revenue grossing charts in the three regions into which it has been launched: the U.S., Australia and New Zealand," added Deutsche Bank AG Analyst Han Joon Kim.
The analysts believe Nintendo has so much to offer in the coming future with the positive outcome.
"If nothing else, Pokemon Go has shown that there are 'dormant' Nintendo fans eager to trial its content for smartphones," writes Kim.
"By the fall, Nintendo expects to bring proven content, such as Animal Crossing and Fire Emblem - and the blend of strong IP, Nintendo's distribution power and proven content could lead to financial success," Kim added.
He further added that Pokemon GO is "unlikely to materially impact on Nintendo's financials," but believes the game is a "leadoff hitter" in the category that could herald a "transitional/watershed year" of the company.
