Korean Air has suspended its CEO's youngest daughter while police investigate reports of allegations of her throwing water at an advertising executive in a meeting.
The 36-year-old senior vice-president at the company, also known as Cho Hyun-min, has apologized and called her behavior "foolish and reckless".
However, amidst the allegations, she denies throwing water but admits to shoving the advertising agency manager.
Cho Hyun-min is the younger sister of Cho Hyun-ah - the airline heiress who infamously delayed a flight over a packet of nuts.
According to local media reports, Cho, who is also known as Emily, lost her temper because she was unhappy with answers to her questions during the meeting in Seoul last month.
The national carrier said in a statement that it would take appropriate action after the police investigation was over.
However, dozens of online petitions on the South Korean presidential website have demanded that she should be punished. One was calling for the word "Korean" to be removed from the airline's name has gathered more than 50,000 signatures.
"It is a national disgrace that this family keeps making embarrassing troubles while doing business under the 'Korea' brand," one petitioner wrote.
Cho issued an apology on her Facebook page on Thursday: "I have no words to say for my action that I should not have done under any circumstances."
The airline said on Monday she had thrown a cup of water on the floor, but not at anyone's face, Reuters news agency reports.
The owners of Korean Air have been under intense scrutiny since Cho's sister, who is also known as Heather, famously flew into a rage when macadamia nuts were served to her in a bag and not on a plate on a Seoul-bound flight from New York in December 2014.
The case attracted intense attention in South Korea, reopening a national debate about the Korean business system, which is dominated by family firms known as chaebols.
The incident was eventually brought to trial, and Cho Hyun-ah was convicted of violating aviation safety, coercion and abuse of power in 2015.
An appeals court later reduced the one-year sentence to a suspended term, and she was released after five months in jail. She recently returned to a management role at the firm's hotel wing.
