With the release of Pokemon Go, many experts have been studying the implications of the game's popularity to various industries.
In China, Chinese netizens and tech experts have been studying the implications of the game to the tech industry in the country. According to analysis, Pokemon Go is expected to assist in the development and popualrity of augmented reality (AR) technology which allows users to explore the game with real world elements and make the game more interactive. In the game, Pokemon trainers can see virtual Pokemon in their current location using their camera phones and catch them.
AR technology is already becoming popular in China, especially in the mobile gaming industry as publishers like Meisheng Cultural and Creative Corp., Wuxi Boton Technology CO. and Alpha Group are now developing mobile applications with the use of AR technology.
According to the assessment of Digi-Capital, the market of AR technology by 2020 may bring in a revenue of almost $120 billion with the assistance of mobile gaming applications like Pokemon Go.
