Amidst the reported slowing growth in China, Apple appointed a new head position for the Chinese team in an attempt to keep the growth. The famous global smartphone company announced on Wednesday, July 19 that Isabel Ge Mahe, the ex-vice president of Wireless Technologies, will be the vice president and managing director of Greater China.
According to a statement released by Apple, Mahe will directly report to CEO Tim Cook and COO Jeff Williams. She will be assuming her new position later this summer and will be based in Shanghai.
"Apple is strongly committed to invest and grow in China, and we are thrilled that Isabel will be bringing her experience and leadership to our China team," said Tim Cook. "She has dedicated a great deal of her time in recent years to delivering innovation for the benefit of Apple customers in China, and we look forward to making even greater contributions under her leadership."
The said appointment follows when Apple is reportedly gradually losing from other competitors in China like VIVO, OPPO and Huawei. During the first quarter report of the global tech giant, its revenue in China has decreased by 14 percent year per year, compared with their 1 percent drop globally.
Apple is not the only foreign smartphone company which is suffering a decline in China. Same thing also happened to Samsung. A report claimed that Samsung's sales in China has dropped to around 60 percent during the first quarter. The Samsung Note 7's battery failure was not the only reason of the decrease of sales as per Technode report.
Moreover, China's local smartphone brands are already hyping up and competing foreign brands. It can be recalled that a total of 559.7 million mobile phones were shipped to China with over 497.8 million from the local brands.
