It has been known that product used in Korean dramas frequently boost sales and this time seemed like Park Shin Hye helped to powerfully boost sales of Mamonde cosmetic brand.
Park Shin Hye has been the model for Mamonde since 2014. It was when she filmed "Pinocchio" that the sales increased too for the cosmetic product and that phenomenon was known as the "Park Shin Hye effect."
Fans go crazy on the new and different shades of lipstick that the actress wear in her new drama, "Doctors".
The actress even posted a photo with her favorite Mamonde's new Highlight Lip Tint #6 Pin Spot.
