On Tuesday, the South Korean Ministry of Culture, Sports and Tourism announced that one of the country's top boy bands BIGBANG is now a national "Creative Icon" and will be one of the country's newest ambassadors for the new national brand "Creative Korea."
The new brand "Creative Korea" is the product of the ministry's efforts to reintroduce Korea to the world, replacing the previous slogans "Dynamic Korea" and "Imagine Your Korea."
As a creative ambassador, the band members will be assisting in the Rio Summer Olympics this month and the 2018 PyeongChang 2018 Winter Olympics. A source also adds that with the help of BIGBANG, the country will be able to promote the new slogan and boost Korea's image to the world.
