Mobile users has high expectations of Apple iPhone X ahead of its launch, and one thing's for sure: iPhone proved once again that it's truly "the future of the smartphone."
CEO of Apple INC., Tim Cook called the new device as the biggest leap forward since the release of the original iPhones. The newest iPhone gadget was introduced on September 12, along with iPhone 8 and iPhone 8 Plus.
"Our vision has always been to create an iPhone that is entirely screen. One so immersive the device itself disappears into the experience. And so intelligent it can respond to a tap, your voice, and even a glance. With iPhone X, that vision is now a reality. Say hello to the future," the front page of apple.com stated, featuring the latest information and details for iPhone X.
What's New with iPhone X?
The new device is a complete redesign of the iPhone. It has ditched the iconic home button in order to make the whole screen available in front of the phone. This has been considered as the biggest change to Apple's handset to date.
Touch ID fingerprint scanner is out and Face ID comes into the picture. It is an advanced form of facial recognition which uses an overhauled front camera system to unlock and wake the phone when you look at it.
A super retina screen also promises a more detail and bolder colors and it is available at 5.8 inches.
Then, there's Animoji. It's Apple's new custom emojis which can follow your facial movements.
The pre-order for iPhone X will be available on October 27 while it will be globally released and available in the market on November 3. The iPhone X will cost from $999 depending on its memory size.
While Apple is known to cost higher compared to other smartphones available in the market, Tim Cook spoke to Fortune Magazine and felt that the company's reputation for expensive products was just over-emphasized.
"There's a lot of companies that have much higher margins. We price for the value of our products. And we try to make the very best products. And that means we don't make commodity kind of products. And we don't disparage people that do; it's a fine business model. But it's not the business that we're in," Cook said.
