In order for visitors of the Palace Museum to schedule their trips to the Forbidden City, the Palace Museum has partnered with the Alibaba Group to organize a way to sell entry tickets online.
On Wednesday, the museum announced that they will be opening ticketing stores on Tmall.com and Alitrip.com under Alibaba for customers. These stores would also feature souvenirs from the meuseum according to museum director Shan Jiaxiang.
As a special treat to users of AliTrip, if they purchased their tickets from the site, they do not need to present their paper tickets at the gates. They would only need to swipe their identity cards in the gates which would verify their purchase.
Connecting the museum's new store in Alibaba would open the store to more than 400 million users, assisting the visiting population in the museum.