In the beginning 2016, JJ Lin, a famous singer-songwriter JJ Lin, published the "Brave New Love" ultra facial cream and the earnings will be donated to buy books for left-behind children in China. In his eyes, "To share the love is a good beginning!"
Lin writes in his microblog, "2016, I want quality not quantity. I hope everything I do will be of great significance...I join hands with Kiehl's and design the two limited editions 'Brave New Love' ultra facial cream. Through the plan books will be donated to left-behind children. I hope you can take action with me and bring knowledge and dreams to these children then! "
It is said that Kiehl's will send books and teaching equipments to 2000 children in 20 schools and left-behind children centers through the program "I want to read books" by Yangfan Plan which will get the partial net profit from the sale of the skin care products.